World Changing #4 Kathie Chung

World Changing #4
Brands pg. 393
Kathie Chung

In our current society, consumers buy material and “stuff” based on brands. Thus, many companies try to develop customer loyalty through brands that makes consumers have an emotional attachment with the products that the company sells. Therefore, instead of buying products based on the necessity of it, people in modern society buy for just wanting that specific product. There are those companies that rejects branding their products, therefore, they are well known for not having a specific, distinguished trademarks, logos, or etc. However, though their point of rejecting branding their own products such as Muji, a Japanese company, they are still distinguished for not having a logo. Thus, they can still be technically be considered a type of “brand.” Though brands can help a failing economy by developing brands that value “authenticity,” the more a country makes their way into a new market of selling their products, in my opinion, the more pollution and trash will develop as a result. So, I think that there are both disadvantages and advantages to branding.